Class: Google::Apis::Searchads360V23::GoogleAdsSearchads360V23ServicesKeywordForecastMetrics

Inherits:
Object
  • Object
show all
Includes:
Core::Hashable, Core::JsonObjectSupport
Defined in:
lib/google/apis/searchads360_v23/classes.rb,
lib/google/apis/searchads360_v23/representations.rb,
lib/google/apis/searchads360_v23/representations.rb

Overview

The forecast metrics for the planless keyword campaign.

Instance Attribute Summary collapse

Instance Method Summary collapse

Constructor Details

#initialize(**args) ⇒ GoogleAdsSearchads360V23ServicesKeywordForecastMetrics

Returns a new instance of GoogleAdsSearchads360V23ServicesKeywordForecastMetrics.



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# File 'lib/google/apis/searchads360_v23/classes.rb', line 43095

def initialize(**args)
   update!(**args)
end

Instance Attribute Details

#average_cpa_micros ⇒ Fixnum

Average cost per acquisition calculated as cost_micros / conversions. Corresponds to the JSON property averageCpaMicros

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 43058

def average_cpa_micros
  @average_cpa_micros
end

#average_cpc_micros ⇒ Fixnum

The average cpc. Available only if clicks > 0. Corresponds to the JSON property averageCpcMicros

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 43063

def average_cpc_micros
  @average_cpc_micros
end

#click_through_rate ⇒ Float

The average click through rate. Available only if impressions > 0. Corresponds to the JSON property clickThroughRate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 43068

def click_through_rate
  @click_through_rate
end

#clicks ⇒ Float

The total number of clicks. Corresponds to the JSON property clicks

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 43073

def clicks
  @clicks
end

#conversion_rate ⇒ Float

Forecasted conversion rate. Corresponds to the JSON property conversionRate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 43078

def conversion_rate
  @conversion_rate
end

#conversions ⇒ Float

Forecasted number of conversions: clicks * conversion_rate. Corresponds to the JSON property conversions

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 43083

def conversions
  @conversions
end

#cost_micros ⇒ Fixnum

The total cost. Corresponds to the JSON property costMicros

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 43088

def cost_micros
  @cost_micros
end

#impressions ⇒ Float

The total number of impressions. Corresponds to the JSON property impressions

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 43093

def impressions
  @impressions
end

Instance Method Details

#update!(**args) ⇒ Object

Update properties of this object



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# File 'lib/google/apis/searchads360_v23/classes.rb', line 43100

def update!(**args)
  @average_cpa_micros = args[:average_cpa_micros] if args.key?(:average_cpa_micros)
  @average_cpc_micros = args[:average_cpc_micros] if args.key?(:average_cpc_micros)
  @click_through_rate = args[:click_through_rate] if args.key?(:click_through_rate)
  @clicks = args[:clicks] if args.key?(:clicks)
  @conversion_rate = args[:conversion_rate] if args.key?(:conversion_rate)
  @conversions = args[:conversions] if args.key?(:conversions)
  @cost_micros = args[:cost_micros] if args.key?(:cost_micros)
  @impressions = args[:impressions] if args.key?(:impressions)
end