Class: Google::Apis::Searchads360V23::GoogleAdsSearchads360V23CommonCustomerLifecycleOptimizationValueSettings

Inherits:
Object
  • Object
show all
Includes:
Core::Hashable, Core::JsonObjectSupport
Defined in:
lib/google/apis/searchads360_v23/classes.rb,
lib/google/apis/searchads360_v23/representations.rb,
lib/google/apis/searchads360_v23/representations.rb

Overview

Lifecycle goal optimization value settings.

Instance Attribute Summary collapse

Instance Method Summary collapse

Constructor Details

#initialize(**args) ⇒ GoogleAdsSearchads360V23CommonCustomerLifecycleOptimizationValueSettings

Returns a new instance of GoogleAdsSearchads360V23CommonCustomerLifecycleOptimizationValueSettings.



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# File 'lib/google/apis/searchads360_v23/classes.rb', line 3320

def initialize(**args)
   update!(**args)
end

Instance Attribute Details

#additional_high_lifetime_value ⇒ Float

High lifetime value of the lifecycle goal. For example, for customer acquisition goals, high lifetime value is the incremental conversion value for lapsed customers who are of high value. High lifetime value should be greater than value, if set. Corresponds to the JSON property additionalHighLifetimeValue

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 3312

def additional_high_lifetime_value
  @additional_high_lifetime_value
end

#additional_value ⇒ Float

Value of the lifecycle goal. For example, for retention goals, value is the incremental conversion value for lapsed customers who are not of high value. Corresponds to the JSON property additionalValue

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 3318

def additional_value
  @additional_value
end

Instance Method Details

#update!(**args) ⇒ Object

Update properties of this object



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# File 'lib/google/apis/searchads360_v23/classes.rb', line 3325

def update!(**args)
  @additional_high_lifetime_value = args[:additional_high_lifetime_value] if args.key?(:additional_high_lifetime_value)
  @additional_value = args[:additional_value] if args.key?(:additional_value)
end