Class: Google::Apis::Searchads360V23::GoogleAdsSearchads360V23ServicesRateMetrics

Inherits:
Object
  • Object
show all
Includes:
Core::Hashable, Core::JsonObjectSupport
Defined in:
lib/google/apis/searchads360_v23/classes.rb,
lib/google/apis/searchads360_v23/representations.rb,
lib/google/apis/searchads360_v23/representations.rb

Overview

Average rate metrics. Metrics that represent monetary values are returned in USD by default, if unspecified in the request.

Instance Attribute Summary collapse

Instance Method Summary collapse

Constructor Details

#initialize(**args) ⇒ GoogleAdsSearchads360V23ServicesRateMetrics

Returns a new instance of GoogleAdsSearchads360V23ServicesRateMetrics.



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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52779

def initialize(**args)
   update!(**args)
end

Instance Attribute Details

#active_view_viewability ⇒ Float

The percentage of time when your ad appeared on an Active View enabled site ( measurable impressions) and was viewable (viewable impressions). Corresponds to the JSON property activeViewViewability

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52700

def active_view_viewability
  @active_view_viewability
end

#average_active_view_cpm ⇒ Float

Average cost-per-thousand viewable impressions. Corresponds to the JSON property averageActiveViewCpm

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52705

def average_active_view_cpm
  @average_active_view_cpm
end

#average_cpc ⇒ Float

The average cost-per-click (CPC) is defined by the total cost of all clicks divided by the total number of clicks received. Corresponds to the JSON property averageCpc

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52711

def average_cpc
  @average_cpc
end

#average_cpe ⇒ Float

The average cost-per-engagement (CPE) is defined by the total cost of all ad engagements divided by the total number of ad engagements. Corresponds to the JSON property averageCpe

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52717

def average_cpe
  @average_cpe
end

#average_cpi ⇒ Float

The average cost-per-interaction (CPI) is defined by the total cost of all interactions divided by the total number of interactions. Corresponds to the JSON property averageCpi

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52723

def average_cpi
  @average_cpi
end

#average_cpm ⇒ Float

Average cost-per-thousand impressions (CPM). Corresponds to the JSON property averageCpm

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52728

def average_cpm
  @average_cpm
end

#click_through_rate ⇒ Float

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Corresponds to the JSON property clickThroughRate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52734

def click_through_rate
  @click_through_rate
end

#engagement_rate ⇒ Float

How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Corresponds to the JSON property engagementRate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52740

def engagement_rate
  @engagement_rate
end

#interaction_rate ⇒ Float

How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Corresponds to the JSON property interactionRate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52746

def interaction_rate
  @interaction_rate
end

#trueview_average_cpv ⇒ Float

The average TrueView cost-per-view (CPV) is defined by the total cost of all ad TrueView views divided by the number of TrueView views. Corresponds to the JSON property trueviewAverageCpv

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52752

def trueview_average_cpv
  @trueview_average_cpv
end

#trueview_view_rate ⇒ Float

Number of completed TrueView views divided by the number of impressions. Corresponds to the JSON property trueviewViewRate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52757

def trueview_view_rate
  @trueview_view_rate
end

#video_completion_p100_rate ⇒ Float

Percentage of impressions where the viewer watched all of your video. Corresponds to the JSON property videoCompletionP100Rate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52762

def video_completion_p100_rate
  @video_completion_p100_rate
end

#video_completion_p25_rate ⇒ Float

Percentage of impressions where the viewer watched 25% of your video. Corresponds to the JSON property videoCompletionP25Rate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52767

def video_completion_p25_rate
  @video_completion_p25_rate
end

#video_completion_p50_rate ⇒ Float

Percentage of impressions where the viewer watched 50% of your video. Corresponds to the JSON property videoCompletionP50Rate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52772

def video_completion_p50_rate
  @video_completion_p50_rate
end

#video_completion_p75_rate ⇒ Float

Percentage of impressions where the viewer watched 75% of your video. Corresponds to the JSON property videoCompletionP75Rate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52777

def video_completion_p75_rate
  @video_completion_p75_rate
end

Instance Method Details

#update!(**args) ⇒ Object

Update properties of this object



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# File 'lib/google/apis/searchads360_v23/classes.rb', line 52784

def update!(**args)
  @active_view_viewability = args[:active_view_viewability] if args.key?(:active_view_viewability)
  @average_active_view_cpm = args[:average_active_view_cpm] if args.key?(:average_active_view_cpm)
  @average_cpc = args[:average_cpc] if args.key?(:average_cpc)
  @average_cpe = args[:average_cpe] if args.key?(:average_cpe)
  @average_cpi = args[:average_cpi] if args.key?(:average_cpi)
  @average_cpm = args[:average_cpm] if args.key?(:average_cpm)
  @click_through_rate = args[:click_through_rate] if args.key?(:click_through_rate)
  @engagement_rate = args[:engagement_rate] if args.key?(:engagement_rate)
  @interaction_rate = args[:interaction_rate] if args.key?(:interaction_rate)
  @trueview_average_cpv = args[:trueview_average_cpv] if args.key?(:trueview_average_cpv)
  @trueview_view_rate = args[:trueview_view_rate] if args.key?(:trueview_view_rate)
  @video_completion_p100_rate = args[:video_completion_p100_rate] if args.key?(:video_completion_p100_rate)
  @video_completion_p25_rate = args[:video_completion_p25_rate] if args.key?(:video_completion_p25_rate)
  @video_completion_p50_rate = args[:video_completion_p50_rate] if args.key?(:video_completion_p50_rate)
  @video_completion_p75_rate = args[:video_completion_p75_rate] if args.key?(:video_completion_p75_rate)
end