Class: Google::Apis::Searchads360V23::GoogleAdsSearchads360V23ServicesRateMetrics

Inherits:
Object
  • Object
show all
Includes:
Core::Hashable, Core::JsonObjectSupport
Defined in:
lib/google/apis/searchads360_v23/classes.rb,
lib/google/apis/searchads360_v23/representations.rb,
lib/google/apis/searchads360_v23/representations.rb

Overview

Average rate metrics. Metrics that represent monetary values are returned in USD by default, if unspecified in the request.

Instance Attribute Summary collapse

Instance Method Summary collapse

Constructor Details

#initialize(**args) ⇒ GoogleAdsSearchads360V23ServicesRateMetrics

Returns a new instance of GoogleAdsSearchads360V23ServicesRateMetrics.



52020
52021
52022
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 52020

def initialize(**args)
   update!(**args)
end

Instance Attribute Details

#active_view_viewability ⇒ Float

The percentage of time when your ad appeared on an Active View enabled site ( measurable impressions) and was viewable (viewable impressions). Corresponds to the JSON property activeViewViewability

Returns:

  • (Float) 


51941
51942
51943
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 51941

def active_view_viewability
  @active_view_viewability
end

#average_active_view_cpm ⇒ Float

Average cost-per-thousand viewable impressions. Corresponds to the JSON property averageActiveViewCpm

Returns:

  • (Float) 


51946
51947
51948
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 51946

def average_active_view_cpm
  @average_active_view_cpm
end

#average_cpc ⇒ Float

The average cost-per-click (CPC) is defined by the total cost of all clicks divided by the total number of clicks received. Corresponds to the JSON property averageCpc

Returns:

  • (Float) 


51952
51953
51954
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 51952

def average_cpc
  @average_cpc
end

#average_cpe ⇒ Float

The average cost-per-engagement (CPE) is defined by the total cost of all ad engagements divided by the total number of ad engagements. Corresponds to the JSON property averageCpe

Returns:

  • (Float) 


51958
51959
51960
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 51958

def average_cpe
  @average_cpe
end

#average_cpi ⇒ Float

The average cost-per-interaction (CPI) is defined by the total cost of all interactions divided by the total number of interactions. Corresponds to the JSON property averageCpi

Returns:

  • (Float) 


51964
51965
51966
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 51964

def average_cpi
  @average_cpi
end

#average_cpm ⇒ Float

Average cost-per-thousand impressions (CPM). Corresponds to the JSON property averageCpm

Returns:

  • (Float) 


51969
51970
51971
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 51969

def average_cpm
  @average_cpm
end

#click_through_rate ⇒ Float

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Corresponds to the JSON property clickThroughRate

Returns:

  • (Float) 


51975
51976
51977
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 51975

def click_through_rate
  @click_through_rate
end

#engagement_rate ⇒ Float

How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Corresponds to the JSON property engagementRate

Returns:

  • (Float) 


51981
51982
51983
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 51981

def engagement_rate
  @engagement_rate
end

#interaction_rate ⇒ Float

How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Corresponds to the JSON property interactionRate

Returns:

  • (Float) 


51987
51988
51989
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 51987

def interaction_rate
  @interaction_rate
end

#trueview_average_cpv ⇒ Float

The average TrueView cost-per-view (CPV) is defined by the total cost of all ad TrueView views divided by the number of TrueView views. Corresponds to the JSON property trueviewAverageCpv

Returns:

  • (Float) 


51993
51994
51995
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 51993

def trueview_average_cpv
  @trueview_average_cpv
end

#trueview_view_rate ⇒ Float

Number of completed TrueView views divided by the number of impressions. Corresponds to the JSON property trueviewViewRate

Returns:

  • (Float) 


51998
51999
52000
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 51998

def trueview_view_rate
  @trueview_view_rate
end

#video_completion_p100_rate ⇒ Float

Percentage of impressions where the viewer watched all of your video. Corresponds to the JSON property videoCompletionP100Rate

Returns:

  • (Float) 


52003
52004
52005
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 52003

def video_completion_p100_rate
  @video_completion_p100_rate
end

#video_completion_p25_rate ⇒ Float

Percentage of impressions where the viewer watched 25% of your video. Corresponds to the JSON property videoCompletionP25Rate

Returns:

  • (Float) 


52008
52009
52010
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 52008

def video_completion_p25_rate
  @video_completion_p25_rate
end

#video_completion_p50_rate ⇒ Float

Percentage of impressions where the viewer watched 50% of your video. Corresponds to the JSON property videoCompletionP50Rate

Returns:

  • (Float) 


52013
52014
52015
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 52013

def video_completion_p50_rate
  @video_completion_p50_rate
end

#video_completion_p75_rate ⇒ Float

Percentage of impressions where the viewer watched 75% of your video. Corresponds to the JSON property videoCompletionP75Rate

Returns:

  • (Float) 


52018
52019
52020
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 52018

def video_completion_p75_rate
  @video_completion_p75_rate
end

Instance Method Details

#update!(**args) ⇒ Object

Update properties of this object



52025
52026
52027
52028
52029
52030
52031
52032
52033
52034
52035
52036
52037
52038
52039
52040
52041
 
# File 'lib/google/apis/searchads360_v23/classes.rb', line 52025

def update!(**args)
  @active_view_viewability = args[:active_view_viewability] if args.key?(:active_view_viewability)
  @average_active_view_cpm = args[:average_active_view_cpm] if args.key?(:average_active_view_cpm)
  @average_cpc = args[:average_cpc] if args.key?(:average_cpc)
  @average_cpe = args[:average_cpe] if args.key?(:average_cpe)
  @average_cpi = args[:average_cpi] if args.key?(:average_cpi)
  @average_cpm = args[:average_cpm] if args.key?(:average_cpm)
  @click_through_rate = args[:click_through_rate] if args.key?(:click_through_rate)
  @engagement_rate = args[:engagement_rate] if args.key?(:engagement_rate)
  @interaction_rate = args[:interaction_rate] if args.key?(:interaction_rate)
  @trueview_average_cpv = args[:trueview_average_cpv] if args.key?(:trueview_average_cpv)
  @trueview_view_rate = args[:trueview_view_rate] if args.key?(:trueview_view_rate)
  @video_completion_p100_rate = args[:video_completion_p100_rate] if args.key?(:video_completion_p100_rate)
  @video_completion_p25_rate = args[:video_completion_p25_rate] if args.key?(:video_completion_p25_rate)
  @video_completion_p50_rate = args[:video_completion_p50_rate] if args.key?(:video_completion_p50_rate)
  @video_completion_p75_rate = args[:video_completion_p75_rate] if args.key?(:video_completion_p75_rate)
end