Class: Google::Apis::Searchads360V23::GoogleAdsSearchads360V23CommonMaximizeConversionValue

Inherits:
Object
  • Object
show all
Includes:
Core::Hashable, Core::JsonObjectSupport
Defined in:
lib/google/apis/searchads360_v23/classes.rb,
lib/google/apis/searchads360_v23/representations.rb,
lib/google/apis/searchads360_v23/representations.rb

Overview

An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.

Instance Attribute Summary collapse

Instance Method Summary collapse

Constructor Details

#initialize(**args) ⇒ GoogleAdsSearchads360V23CommonMaximizeConversionValue

Returns a new instance of GoogleAdsSearchads360V23CommonMaximizeConversionValue.



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# File 'lib/google/apis/searchads360_v23/classes.rb', line 7403

def initialize(**args)
   update!(**args)
end

Instance Attribute Details

#cpc_bid_ceiling_micros ⇒ Fixnum

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. Corresponds to the JSON property cpcBidCeilingMicros

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 7377

def cpc_bid_ceiling_micros
  @cpc_bid_ceiling_micros
end

#cpc_bid_floor_micros ⇒ Fixnum

Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. Corresponds to the JSON property cpcBidFloorMicros

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 7384

def cpc_bid_floor_micros
  @cpc_bid_floor_micros
end

#target_roas ⇒ Float

The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. Corresponds to the JSON property targetRoas

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 7393

def target_roas
  @target_roas
end

#target_roas_tolerance_percent_millis ⇒ Fixnum

The percent of ROAS(return on advertising spend) degradation tolerance allowed to increase traffic diversity and conversion volume, specified in millis (for example, 10,000 = 10%). A value of 10,000 means that the advertiser can expect ROAS degradation of up to 10% of the specified target ROAS. Corresponds to the JSON property targetRoasTolerancePercentMillis

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/searchads360_v23/classes.rb', line 7401

def target_roas_tolerance_percent_millis
  @target_roas_tolerance_percent_millis
end

Instance Method Details

#update!(**args) ⇒ Object

Update properties of this object



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# File 'lib/google/apis/searchads360_v23/classes.rb', line 7408

def update!(**args)
  @cpc_bid_ceiling_micros = args[:cpc_bid_ceiling_micros] if args.key?(:cpc_bid_ceiling_micros)
  @cpc_bid_floor_micros = args[:cpc_bid_floor_micros] if args.key?(:cpc_bid_floor_micros)
  @target_roas = args[:target_roas] if args.key?(:target_roas)
  @target_roas_tolerance_percent_millis = args[:target_roas_tolerance_percent_millis] if args.key?(:target_roas_tolerance_percent_millis)
end