Class: Google::Apis::Searchads360V0::GoogleAdsSearchads360V0CommonMetrics

Inherits:
Object
  • Object
show all
Includes:
Core::Hashable, Core::JsonObjectSupport
Defined in:
lib/google/apis/searchads360_v0/classes.rb,
lib/google/apis/searchads360_v0/representations.rb,
lib/google/apis/searchads360_v0/representations.rb

Overview

Metrics data.

Instance Attribute Summary collapse

Instance Method Summary collapse

Constructor Details

#initialize(**args) ⇒ GoogleAdsSearchads360V0CommonMetrics

Returns a new instance of GoogleAdsSearchads360V0CommonMetrics.



1614
1615
1616
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1614

def initialize(**args)
   update!(**args)
end

Instance Attribute Details

#absolute_top_impression_percentage ⇒ Float

Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. Corresponds to the JSON property absoluteTopImpressionPercentage

Returns:

  • (Float) 


714
715
716
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 714

def absolute_top_impression_percentage
  @absolute_top_impression_percentage
end

#all_conversions ⇒ Float

The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Corresponds to the JSON property allConversions

Returns:

  • (Float) 


720
721
722
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 720

def all_conversions
  @all_conversions
end

#all_conversions_by_conversion_date ⇒ Float

The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/ answer/9250611. Corresponds to the JSON property allConversionsByConversionDate

Returns:

  • (Float) 


729
730
731
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 729

def all_conversions_by_conversion_date
  @all_conversions_by_conversion_date
end

#all_conversions_from_click_to_call ⇒ Float

The number of times people clicked the "Call" button to call a business during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromClickToCall

Returns:

  • (Float) 


737
738
739
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 737

def all_conversions_from_click_to_call
  @all_conversions_from_click_to_call
end

#all_conversions_from_directions ⇒ Float

The number of times people clicked a "Get directions" button to navigate to a business after clicking an ad. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromDirections

Returns:

  • (Float) 


743
744
745
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 743

def all_conversions_from_directions
  @all_conversions_from_directions
end

#all_conversions_from_interactions_rate ⇒ Float

All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Corresponds to the JSON property allConversionsFromInteractionsRate

Returns:

  • (Float) 


749
750
751
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 749

def all_conversions_from_interactions_rate
  @all_conversions_from_interactions_rate
end

#all_conversions_from_interactions_value_per_interaction ⇒ Float

The value of all conversions from interactions divided by the total number of interactions. Corresponds to the JSON property allConversionsFromInteractionsValuePerInteraction

Returns:

  • (Float) 


755
756
757
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 755

def all_conversions_from_interactions_value_per_interaction
  @all_conversions_from_interactions_value_per_interaction
end

#all_conversions_from_menu ⇒ Float

The number of times people clicked a link to view a business's menu after clicking an ad. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromMenu

Returns:

  • (Float) 


761
762
763
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 761

def all_conversions_from_menu
  @all_conversions_from_menu
end

#all_conversions_from_order ⇒ Float

The number of times people placed an order at a business after clicking an ad. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromOrder

Returns:

  • (Float) 


767
768
769
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 767

def all_conversions_from_order
  @all_conversions_from_order
end

#all_conversions_from_other_engagement ⇒ Float

The number of other conversions (for example, posting a review or saving a location for a business) that occurred after people clicked an ad. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromOtherEngagement

Returns:

  • (Float) 


774
775
776
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 774

def all_conversions_from_other_engagement
  @all_conversions_from_other_engagement
end

#all_conversions_from_store_visit ⇒ Float

Estimated number of times people visited a business after clicking an ad. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromStoreVisit

Returns:

  • (Float) 


780
781
782
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 780

def all_conversions_from_store_visit
  @all_conversions_from_store_visit
end

#all_conversions_from_store_website ⇒ Float

The number of times that people were taken to a business's URL after clicking an ad. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromStoreWebsite

Returns:

  • (Float) 


786
787
788
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 786

def all_conversions_from_store_website
  @all_conversions_from_store_website
end

#all_conversions_value ⇒ Float

The value of all conversions. Corresponds to the JSON property allConversionsValue

Returns:

  • (Float) 


791
792
793
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 791

def all_conversions_value
  @all_conversions_value
end

#all_conversions_value_by_conversion_date ⇒ Float

The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/ answer/9250611. Corresponds to the JSON property allConversionsValueByConversionDate

Returns:

  • (Float) 


799
800
801
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 799

def all_conversions_value_by_conversion_date
  @all_conversions_value_by_conversion_date
end

#all_conversions_value_per_cost ⇒ Float

The value of all conversions divided by the total cost of ad interactions ( such as clicks for text ads or views for video ads). Corresponds to the JSON property allConversionsValuePerCost

Returns:

  • (Float) 


805
806
807
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 805

def all_conversions_value_per_cost
  @all_conversions_value_per_cost
end

#average_cart_size ⇒ Float

Average cart size is the average number of products in each order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average cart size is the total number of products sold divided by the total number of orders you received. Example: You received 2 orders, the first included 3 products and the second included 2. The average cart size is 2.5 products = (3+2)/2. This metric is only available if you report conversions with cart data. Corresponds to the JSON property averageCartSize

Returns:

  • (Float) 


816
817
818
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 816

def average_cart_size
  @average_cart_size
end

#average_cost ⇒ Float

The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Corresponds to the JSON property averageCost

Returns:

  • (Float) 


822
823
824
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 822

def average_cost
  @average_cost
end

#average_cpc ⇒ Float

The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/ search-ads/reporting/query/query-structure#parameters_clause Corresponds to the JSON property averageCpc

Returns:

  • (Float) 


830
831
832
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 830

def average_cpc
  @average_cpc
end

#average_cpm ⇒ Float

Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query- structure#parameters_clause Corresponds to the JSON property averageCpm

Returns:

  • (Float) 


838
839
840
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 838

def average_cpm
  @average_cpm
end

#average_impression_frequency_per_user ⇒ Float

The average number of times a unique user saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery and App. Corresponds to the JSON property averageImpressionFrequencyPerUser

Returns:

  • (Float) 


846
847
848
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 846

def average_impression_frequency_per_user
  @average_impression_frequency_per_user
end

#average_order_value_micros ⇒ Fixnum

Average order value is the average revenue you made per order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average order value is the total revenue from your orders divided by the total number of orders. Example: You received 3 orders which made $10, $15 and $20 worth of revenue. The average order value is $15 = ($10 + $15 + $20)/3. This metric is only available if you report conversions with cart data. Corresponds to the JSON property averageOrderValueMicros

Returns:

  • (Fixnum) 


857
858
859
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 857

def average_order_value_micros
  @average_order_value_micros
end

#average_quality_score ⇒ Float

The average quality score. Corresponds to the JSON property averageQualityScore

Returns:

  • (Float) 


862
863
864
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 862

def average_quality_score
  @average_quality_score
end

#clicks ⇒ Fixnum

The number of clicks. Corresponds to the JSON property clicks

Returns:

  • (Fixnum) 


867
868
869
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 867

def clicks
  @clicks
end

#client_account_conversions ⇒ Float

The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Corresponds to the JSON property clientAccountConversions

Returns:

  • (Float) 


875
876
877
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 875

def 
  @client_account_conversions
end

#client_account_conversions_value ⇒ Float

The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Corresponds to the JSON property clientAccountConversionsValue

Returns:

  • (Float) 


883
884
885
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 883

def 
  @client_account_conversions_value
end

#client_account_cross_sell_cost_of_goods_sold_micros ⇒ Fixnum

Client account cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure# parameters_clause Corresponds to the JSON property clientAccountCrossSellCostOfGoodsSoldMicros

Returns:

  • (Fixnum) 


903
904
905
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 903

def 
  @client_account_cross_sell_cost_of_goods_sold_micros
end

#client_account_cross_sell_gross_profit_micros ⇒ Fixnum

Client account cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold ( COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query- structure#parameters_clause Corresponds to the JSON property clientAccountCrossSellGrossProfitMicros

Returns:

  • (Fixnum) 


923
924
925
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 923

def 
  @client_account_cross_sell_gross_profit_micros
end

#client_account_cross_sell_revenue_micros ⇒ Fixnum

Client account cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure# parameters_clause Corresponds to the JSON property clientAccountCrossSellRevenueMicros

Returns:

  • (Fixnum) 


942
943
944
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 942

def 
  @client_account_cross_sell_revenue_micros
end

#client_account_cross_sell_units_sold ⇒ Float

Client account cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. Corresponds to the JSON property clientAccountCrossSellUnitsSold

Returns:

  • (Float) 


957
958
959
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 957

def 
  @client_account_cross_sell_units_sold
end

#client_account_lead_cost_of_goods_sold_micros ⇒ Fixnum

Client account lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers. google.com/search-ads/reporting/query/query-structure#parameters_clause Corresponds to the JSON property clientAccountLeadCostOfGoodsSoldMicros

Returns:

  • (Fixnum) 


975
976
977
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 975

def 
  @client_account_lead_cost_of_goods_sold_micros
end

#client_account_lead_gross_profit_micros ⇒ Fixnum

Client account lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/ reporting/query/query-structure#parameters_clause Corresponds to the JSON property clientAccountLeadGrossProfitMicros

Returns:

  • (Fixnum) 


994
995
996
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 994

def 
  @client_account_lead_gross_profit_micros
end

#client_account_lead_revenue_micros ⇒ Fixnum

Client account lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/ reporting/query/query-structure#parameters_clause Corresponds to the JSON property clientAccountLeadRevenueMicros

Returns:

  • (Fixnum) 


1012
1013
1014
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1012

def 
  @client_account_lead_revenue_micros
end

#client_account_lead_units_sold ⇒ Float

Client account lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. Corresponds to the JSON property clientAccountLeadUnitsSold

Returns:

  • (Float) 


1027
1028
1029
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1027

def 
  @client_account_lead_units_sold
end

#client_account_view_through_conversions ⇒ Fixnum

The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Corresponds to the JSON property clientAccountViewThroughConversions

Returns:

  • (Fixnum) 


1034
1035
1036
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1034

def 
  @client_account_view_through_conversions
end

#content_budget_lost_impression_share ⇒ Float

The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property contentBudgetLostImpressionShare

Returns:

  • (Float) 


1042
1043
1044
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1042

def content_budget_lost_impression_share
  @content_budget_lost_impression_share
end

#content_impression_share ⇒ Float

The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Corresponds to the JSON property contentImpressionShare

Returns:

  • (Float) 


1050
1051
1052
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1050

def content_impression_share
  @content_impression_share
end

#content_rank_lost_impression_share ⇒ Float

The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0. 9001. Corresponds to the JSON property contentRankLostImpressionShare

Returns:

  • (Float) 


1058
1059
1060
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1058

def content_rank_lost_impression_share
  @content_rank_lost_impression_share
end

#conversion_custom_metrics ⇒ Array<Google::Apis::Searchads360V0::GoogleAdsSearchads360V0CommonValue>

The conversion custom metrics. Corresponds to the JSON property conversionCustomMetrics

Returns:



1063
1064
1065
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1063

def conversion_custom_metrics
  @conversion_custom_metrics
end

#conversions ⇒ Float

The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion- based bidding, your bid strategies will optimize for these conversions. Corresponds to the JSON property conversions

Returns:

  • (Float) 


1070
1071
1072
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1070

def conversions
  @conversions
end

#conversions_by_conversion_date ⇒ Float

The sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in date column means the conversion date. Corresponds to the JSON property conversionsByConversionDate

Returns:

  • (Float) 


1077
1078
1079
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1077

def conversions_by_conversion_date
  @conversions_by_conversion_date
end

#conversions_from_interactions_rate ⇒ Float

Average biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion. Corresponds to the JSON property conversionsFromInteractionsRate

Returns:

  • (Float) 


1084
1085
1086
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1084

def conversions_from_interactions_rate
  @conversions_from_interactions_rate
end

#conversions_from_interactions_value_per_interaction ⇒ Float

The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion- based bidding, your bid strategies will optimize for these conversions. Corresponds to the JSON property conversionsFromInteractionsValuePerInteraction

Returns:

  • (Float) 


1092
1093
1094
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1092

def conversions_from_interactions_value_per_interaction
  @conversions_from_interactions_value_per_interaction
end

#conversions_value ⇒ Float

The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions. Corresponds to the JSON property conversionsValue

Returns:

  • (Float) 


1099
1100
1101
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1099

def conversions_value
  @conversions_value
end

#conversions_value_by_conversion_date ⇒ Float

The sum of biddable conversions value by conversion date. When this column is selected with date, the values in date column means the conversion date. Corresponds to the JSON property conversionsValueByConversionDate

Returns:

  • (Float) 


1105
1106
1107
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1105

def conversions_value_by_conversion_date
  @conversions_value_by_conversion_date
end

#conversions_value_per_cost ⇒ Float

The value of biddable conversion divided by the total cost of conversion eligible interactions. Corresponds to the JSON property conversionsValuePerCost

Returns:

  • (Float) 


1111
1112
1113
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1111

def conversions_value_per_cost
  @conversions_value_per_cost
end

#cost_micros ⇒ Fixnum

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https:// developers.google.com/search-ads/reporting/query/query-structure# parameters_clause Corresponds to the JSON property costMicros

Returns:

  • (Fixnum) 


1120
1121
1122
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1120

def cost_micros
  @cost_micros
end

#cost_of_goods_sold_micros ⇒ Fixnum

Cost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. How it works: You can add a cost of goods sold value to every product in Merchant Center. If you report conversions with cart data, the products you sold are matched with their cost of goods sold value and this can be used to calculate the gross profit you made on each order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cost of goods sold for this order is $8 = $3 + $5. This metric is only available if you report conversions with cart data. Corresponds to the JSON property costOfGoodsSoldMicros

Returns:

  • (Fixnum) 


1133
1134
1135
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1133

def cost_of_goods_sold_micros
  @cost_of_goods_sold_micros
end

#cost_per_all_conversions ⇒ Float

The cost of ad interactions divided by all conversions. Corresponds to the JSON property costPerAllConversions

Returns:

  • (Float) 


1138
1139
1140
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1138

def cost_per_all_conversions
  @cost_per_all_conversions
end

#cost_per_conversion ⇒ Float

Average conversion eligible cost per biddable conversion. Corresponds to the JSON property costPerConversion

Returns:

  • (Float) 


1143
1144
1145
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1143

def cost_per_conversion
  @cost_per_conversion
end

#cost_per_current_model_attributed_conversion ⇒ Float

The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Corresponds to the JSON property costPerCurrentModelAttributedConversion

Returns:

  • (Float) 


1151
1152
1153
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1151

def cost_per_current_model_attributed_conversion
  @cost_per_current_model_attributed_conversion
end

#cross_device_conversions ⇒ Float

Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. Corresponds to the JSON property crossDeviceConversions

Returns:

  • (Float) 


1158
1159
1160
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1158

def cross_device_conversions
  @cross_device_conversions
end

#cross_device_conversions_by_conversion_date ⇒ Float

The number of cross-device conversions by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/ answer/9250611. Corresponds to the JSON property crossDeviceConversionsByConversionDate

Returns:

  • (Float) 


1165
1166
1167
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1165

def cross_device_conversions_by_conversion_date
  @cross_device_conversions_by_conversion_date
end

#cross_device_conversions_value ⇒ Float

The sum of the value of cross-device conversions. Corresponds to the JSON property crossDeviceConversionsValue

Returns:

  • (Float) 


1170
1171
1172
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1170

def cross_device_conversions_value
  @cross_device_conversions_value
end

#cross_device_conversions_value_by_conversion_date ⇒ Float

The sum of cross-device conversions value by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/ answer/9250611. Corresponds to the JSON property crossDeviceConversionsValueByConversionDate

Returns:

  • (Float) 


1177
1178
1179
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1177

def cross_device_conversions_value_by_conversion_date
  @cross_device_conversions_value_by_conversion_date
end

#cross_sell_cost_of_goods_sold_micros ⇒ Fixnum

Cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google. com/search-ads/reporting/query/query-structure#parameters_clause Corresponds to the JSON property crossSellCostOfGoodsSoldMicros

Returns:

  • (Fixnum) 


1196
1197
1198
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1196

def cross_sell_cost_of_goods_sold_micros
  @cross_sell_cost_of_goods_sold_micros
end

#cross_sell_gross_profit_micros ⇒ Fixnum

Cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure# parameters_clause Corresponds to the JSON property crossSellGrossProfitMicros

Returns:

  • (Fixnum) 


1216
1217
1218
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1216

def cross_sell_gross_profit_micros
  @cross_sell_gross_profit_micros
end

#cross_sell_revenue_micros ⇒ Fixnum

Cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers. google.com/search-ads/reporting/query/query-structure#parameters_clause Corresponds to the JSON property crossSellRevenueMicros

Returns:

  • (Fixnum) 


1234
1235
1236
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1234

def cross_sell_revenue_micros
  @cross_sell_revenue_micros
end

#cross_sell_units_sold ⇒ Float

Cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. Corresponds to the JSON property crossSellUnitsSold

Returns:

  • (Float) 


1249
1250
1251
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1249

def cross_sell_units_sold
  @cross_sell_units_sold
end

#ctr ⇒ Float

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Corresponds to the JSON property ctr

Returns:

  • (Float) 


1255
1256
1257
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1255

def ctr
  @ctr
end

#general_invalid_click_rate ⇒ Float

The percentage of clicks that have been filtered out of your total number of clicks (filtered + non-filtered clicks) due to being general invalid clicks. These are clicks Google considers illegitimate that are detected through routine means of filtration (that is, known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc). You're not charged for them, and they don't affect your account statistics. See the help page at https://support.google.com/campaignmanager/answer/6076504 for details. Corresponds to the JSON property generalInvalidClickRate

Returns:

  • (Float) 


1266
1267
1268
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1266

def general_invalid_click_rate
  @general_invalid_click_rate
end

#general_invalid_clicks ⇒ Fixnum

Number of general invalid clicks. These are a subset of your invalid clicks that are detected through routine means of filtration (such as known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc.). You're not charged for them, and they don't affect your account statistics. See the help page at https://support.google.com/campaignmanager/ answer/6076504 for details. Corresponds to the JSON property generalInvalidClicks

Returns:

  • (Fixnum) 


1276
1277
1278
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1276

def general_invalid_clicks
  @general_invalid_clicks
end

#gross_profit_margin ⇒ Float

Gross profit margin is the percentage gross profit you made from orders attributed to your ads, after taking out the cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. Gross profit margin is the gross profit you made divided by your total revenue and multiplied by 100%. Gross profit margin calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone bought a hat and a shirt in an order on your website. The hat is priced $10 and has a cost of goods sold value of $3. The shirt is priced $ 20 but has no cost of goods sold value. Gross profit margin for this order will only take into account the hat because it has a cost of goods sold value, so it's 70% = ($10 - $3)/$10 x 100%. This metric is only available if you report conversions with cart data. Corresponds to the JSON property grossProfitMargin

Returns:

  • (Float) 


1292
1293
1294
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1292

def gross_profit_margin
  @gross_profit_margin
end

#gross_profit_micros ⇒ Fixnum

Gross profit is the profit you made from orders attributed to your ads minus the cost of goods sold (COGS). How it works: Gross profit is the revenue you made from sales attributed to your ads minus cost of goods sold. Gross profit calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The hat has a cost of goods sold value of $3, but the shirt has no cost of goods sold value. Gross profit for this order will only take into account the hat, so it's $7 = $10 - $3. This metric is only available if you report conversions with cart data. Corresponds to the JSON property grossProfitMicros

Returns:

  • (Fixnum) 


1306
1307
1308
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1306

def gross_profit_micros
  @gross_profit_micros
end

#historical_creative_quality_score ⇒ String

The creative historical quality score. Corresponds to the JSON property historicalCreativeQualityScore

Returns:

  • (String) 


1311
1312
1313
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1311

def historical_creative_quality_score
  @historical_creative_quality_score
end

#historical_landing_page_quality_score ⇒ String

The quality of historical landing page experience. Corresponds to the JSON property historicalLandingPageQualityScore

Returns:

  • (String) 


1316
1317
1318
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1316

def historical_landing_page_quality_score
  @historical_landing_page_quality_score
end

#historical_quality_score ⇒ Fixnum

The historical quality score. Corresponds to the JSON property historicalQualityScore

Returns:

  • (Fixnum) 


1321
1322
1323
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1321

def historical_quality_score
  @historical_quality_score
end

#historical_search_predicted_ctr ⇒ String

The historical search predicted click through rate (CTR). Corresponds to the JSON property historicalSearchPredictedCtr

Returns:

  • (String) 


1326
1327
1328
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1326

def historical_search_predicted_ctr
  @historical_search_predicted_ctr
end

#impressions ⇒ Fixnum

Count of how often your ad has appeared on a search results page or website on the Google Network. Corresponds to the JSON property impressions

Returns:

  • (Fixnum) 


1332
1333
1334
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1332

def impressions
  @impressions
end

#interaction_event_types ⇒ Array<String>

The types of payable and free interactions. Corresponds to the JSON property interactionEventTypes

Returns:

  • (Array<String>) 


1337
1338
1339
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1337

def interaction_event_types
  @interaction_event_types
end

#interaction_rate ⇒ Float

How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Corresponds to the JSON property interactionRate

Returns:

  • (Float) 


1343
1344
1345
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1343

def interaction_rate
  @interaction_rate
end

#interactions ⇒ Fixnum

The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Corresponds to the JSON property interactions

Returns:

  • (Fixnum) 


1350
1351
1352
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1350

def interactions
  @interactions
end

#invalid_click_rate ⇒ Float

The percentage of clicks filtered out of your total number of clicks (filtered

  • non-filtered clicks) during the reporting period. Corresponds to the JSON property invalidClickRate

Returns:

  • (Float) 


1356
1357
1358
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1356

def invalid_click_rate
  @invalid_click_rate
end

#invalid_clicks ⇒ Fixnum

Number of clicks Google considers illegitimate and doesn't charge you for. Corresponds to the JSON property invalidClicks

Returns:

  • (Fixnum) 


1361
1362
1363
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1361

def invalid_clicks
  @invalid_clicks
end

#lead_cost_of_goods_sold_micros ⇒ Fixnum

Lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/ reporting/query/query-structure#parameters_clause Corresponds to the JSON property leadCostOfGoodsSoldMicros

Returns:

  • (Fixnum) 


1379
1380
1381
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1379

def lead_cost_of_goods_sold_micros
  @lead_cost_of_goods_sold_micros
end

#lead_gross_profit_micros ⇒ Fixnum

Lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/ reporting/query/query-structure#parameters_clause Corresponds to the JSON property leadGrossProfitMicros

Returns:

  • (Fixnum) 


1398
1399
1400
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1398

def lead_gross_profit_micros
  @lead_gross_profit_micros
end

#lead_revenue_micros ⇒ Fixnum

Lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/ reporting/query/query-structure#parameters_clause Corresponds to the JSON property leadRevenueMicros

Returns:

  • (Fixnum) 


1416
1417
1418
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1416

def lead_revenue_micros
  @lead_revenue_micros
end

#lead_units_sold ⇒ Float

Lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. Corresponds to the JSON property leadUnitsSold

Returns:

  • (Float) 


1430
1431
1432
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1430

def lead_units_sold
  @lead_units_sold
end

#mobile_friendly_clicks_percentage ⇒ Float

The percentage of mobile clicks that go to a mobile-friendly page. Corresponds to the JSON property mobileFriendlyClicksPercentage

Returns:

  • (Float) 


1435
1436
1437
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1435

def mobile_friendly_clicks_percentage
  @mobile_friendly_clicks_percentage
end

#orders ⇒ Float

Orders is the total number of purchase conversions you received attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. If a conversion is attributed to previous interactions with your ads (clicks for text or Shopping ads, views for video ads etc.) it's counted as an order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order on your website. Even though they bought 2 products, this would count as 1 order. This metric is only available if you report conversions with cart data. Corresponds to the JSON property orders

Returns:

  • (Float) 


1447
1448
1449
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1447

def orders
  @orders
end

#raw_event_conversion_metrics ⇒ Array<Google::Apis::Searchads360V0::GoogleAdsSearchads360V0CommonValue>

The raw event conversion metrics. Corresponds to the JSON property rawEventConversionMetrics

Returns:



1452
1453
1454
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1452

def raw_event_conversion_metrics
  @raw_event_conversion_metrics
end

#revenue_micros ⇒ Fixnum

Revenue is the total amount you made from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Revenue is the total value of all the orders you received attributed to your ads, minus any discount. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The entire order has a $5 discount. The revenue from this order is $25 = ($10 + $20) - $5. This metric is only available if you report conversions with cart data. Corresponds to the JSON property revenueMicros

Returns:

  • (Fixnum) 


1464
1465
1466
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1464

def revenue_micros
  @revenue_micros
end

#search_absolute_top_impression_share ⇒ Float

The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/ sa360/answer/9566729 for details. Any value below 0.1 is reported as 0.0999. Corresponds to the JSON property searchAbsoluteTopImpressionShare

Returns:

  • (Float) 


1471
1472
1473
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1471

def search_absolute_top_impression_share
  @search_absolute_top_impression_share
end

#search_budget_lost_absolute_top_impression_share ⇒ Float

The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property searchBudgetLostAbsoluteTopImpressionShare

Returns:

  • (Float) 


1479
1480
1481
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1479

def search_budget_lost_absolute_top_impression_share
  @search_budget_lost_absolute_top_impression_share
end

#search_budget_lost_impression_share ⇒ Float

The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property searchBudgetLostImpressionShare

Returns:

  • (Float) 


1487
1488
1489
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1487

def search_budget_lost_impression_share
  @search_budget_lost_impression_share
end

#search_budget_lost_top_impression_share ⇒ Float

The number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property searchBudgetLostTopImpressionShare

Returns:

  • (Float) 


1495
1496
1497
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1495

def search_budget_lost_top_impression_share
  @search_budget_lost_top_impression_share
end

#search_click_share ⇒ Float

The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Corresponds to the JSON property searchClickShare

Returns:

  • (Float) 


1503
1504
1505
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1503

def search_click_share
  @search_click_share
end

#search_exact_match_impression_share ⇒ Float

The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Corresponds to the JSON property searchExactMatchImpressionShare

Returns:

  • (Float) 


1513
1514
1515
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1513

def search_exact_match_impression_share
  @search_exact_match_impression_share
end

#search_impression_share ⇒ Float

The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Corresponds to the JSON property searchImpressionShare

Returns:

  • (Float) 


1521
1522
1523
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1521

def search_impression_share
  @search_impression_share
end

#search_rank_lost_absolute_top_impression_share ⇒ Float

The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property searchRankLostAbsoluteTopImpressionShare

Returns:

  • (Float) 


1529
1530
1531
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1529

def search_rank_lost_absolute_top_impression_share
  @search_rank_lost_absolute_top_impression_share
end

#search_rank_lost_impression_share ⇒ Float

The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property searchRankLostImpressionShare

Returns:

  • (Float) 


1536
1537
1538
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1536

def search_rank_lost_impression_share
  @search_rank_lost_impression_share
end

#search_rank_lost_top_impression_share ⇒ Float

The number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property searchRankLostTopImpressionShare

Returns:

  • (Float) 


1544
1545
1546
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1544

def search_rank_lost_top_impression_share
  @search_rank_lost_top_impression_share
end

#search_top_impression_share ⇒ Float

The impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Top ads are generally above the top organic results, although they may show below the top organic results on certain queries. Corresponds to the JSON property searchTopImpressionShare

Returns:

  • (Float) 


1554
1555
1556
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1554

def search_top_impression_share
  @search_top_impression_share
end

#top_impression_percentage ⇒ Float

The percent of your ad impressions that are shown adjacent to the top organic search results. Corresponds to the JSON property topImpressionPercentage

Returns:

  • (Float) 


1560
1561
1562
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1560

def top_impression_percentage
  @top_impression_percentage
end

#unique_users ⇒ Fixnum

The number of unique users who saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery and App. Corresponds to the JSON property uniqueUsers

Returns:

  • (Fixnum) 


1568
1569
1570
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1568

def unique_users
  @unique_users
end

#units_sold ⇒ Float

Units sold is the total number of products sold from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Units sold is the total number of products sold from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The units sold in this order is 3. This metric is only available if you report conversions with cart data. Corresponds to the JSON property unitsSold

Returns:

  • (Float) 


1579
1580
1581
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1579

def units_sold
  @units_sold
end

#value_per_all_conversions ⇒ Float

The value of all conversions divided by the number of all conversions. Corresponds to the JSON property valuePerAllConversions

Returns:

  • (Float) 


1584
1585
1586
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1584

def value_per_all_conversions
  @value_per_all_conversions
end

#value_per_all_conversions_by_conversion_date ⇒ Float

The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. Corresponds to the JSON property valuePerAllConversionsByConversionDate

Returns:

  • (Float) 


1592
1593
1594
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1592

def value_per_all_conversions_by_conversion_date
  @value_per_all_conversions_by_conversion_date
end

#value_per_conversion ⇒ Float

The value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth. Corresponds to the JSON property valuePerConversion

Returns:

  • (Float) 


1598
1599
1600
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1598

def value_per_conversion
  @value_per_conversion
end

#value_per_conversions_by_conversion_date ⇒ Float

Biddable conversions value by conversion date divided by biddable conversions by conversion date. Shows how much, on average, each of the biddable conversions is worth (by conversion date). When this column is selected with date, the values in date column means the conversion date. Corresponds to the JSON property valuePerConversionsByConversionDate

Returns:

  • (Float) 


1606
1607
1608
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1606

def value_per_conversions_by_conversion_date
  @value_per_conversions_by_conversion_date
end

#visits ⇒ Float

Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page. Corresponds to the JSON property visits

Returns:

  • (Float) 


1612
1613
1614
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1612

def visits
  @visits
end

Instance Method Details

#update!(**args) ⇒ Object

Update properties of this object



1619
1620
1621
1622
1623
1624
1625
1626
1627
1628
1629
1630
1631
1632
1633
1634
1635
1636
1637
1638
1639
1640
1641
1642
1643
1644
1645
1646
1647
1648
1649
1650
1651
1652
1653
1654
1655
1656
1657
1658
1659
1660
1661
1662
1663
1664
1665
1666
1667
1668
1669
1670
1671
1672
1673
1674
1675
1676
1677
1678
1679
1680
1681
1682
1683
1684
1685
1686
1687
1688
1689
1690
1691
1692
1693
1694
1695
1696
1697
1698
1699
1700
1701
1702
1703
1704
1705
1706
1707
1708
1709
1710
1711
1712
1713
1714
1715
1716
1717
1718
1719
1720
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1619

def update!(**args)
  @absolute_top_impression_percentage = args[:absolute_top_impression_percentage] if args.key?(:absolute_top_impression_percentage)
  @all_conversions = args[:all_conversions] if args.key?(:all_conversions)
  @all_conversions_by_conversion_date = args[:all_conversions_by_conversion_date] if args.key?(:all_conversions_by_conversion_date)
  @all_conversions_from_click_to_call = args[:all_conversions_from_click_to_call] if args.key?(:all_conversions_from_click_to_call)
  @all_conversions_from_directions = args[:all_conversions_from_directions] if args.key?(:all_conversions_from_directions)
  @all_conversions_from_interactions_rate = args[:all_conversions_from_interactions_rate] if args.key?(:all_conversions_from_interactions_rate)
  @all_conversions_from_interactions_value_per_interaction = args[:all_conversions_from_interactions_value_per_interaction] if args.key?(:all_conversions_from_interactions_value_per_interaction)
  @all_conversions_from_menu = args[:all_conversions_from_menu] if args.key?(:all_conversions_from_menu)
  @all_conversions_from_order = args[:all_conversions_from_order] if args.key?(:all_conversions_from_order)
  @all_conversions_from_other_engagement = args[:all_conversions_from_other_engagement] if args.key?(:all_conversions_from_other_engagement)
  @all_conversions_from_store_visit = args[:all_conversions_from_store_visit] if args.key?(:all_conversions_from_store_visit)
  @all_conversions_from_store_website = args[:all_conversions_from_store_website] if args.key?(:all_conversions_from_store_website)
  @all_conversions_value = args[:all_conversions_value] if args.key?(:all_conversions_value)
  @all_conversions_value_by_conversion_date = args[:all_conversions_value_by_conversion_date] if args.key?(:all_conversions_value_by_conversion_date)
  @all_conversions_value_per_cost = args[:all_conversions_value_per_cost] if args.key?(:all_conversions_value_per_cost)
  @average_cart_size = args[:average_cart_size] if args.key?(:average_cart_size)
  @average_cost = args[:average_cost] if args.key?(:average_cost)
  @average_cpc = args[:average_cpc] if args.key?(:average_cpc)
  @average_cpm = args[:average_cpm] if args.key?(:average_cpm)
  @average_impression_frequency_per_user = args[:average_impression_frequency_per_user] if args.key?(:average_impression_frequency_per_user)
  @average_order_value_micros = args[:average_order_value_micros] if args.key?(:average_order_value_micros)
  @average_quality_score = args[:average_quality_score] if args.key?(:average_quality_score)
  @clicks = args[:clicks] if args.key?(:clicks)
  @client_account_conversions = args[:client_account_conversions] if args.key?(:client_account_conversions)
  @client_account_conversions_value = args[:client_account_conversions_value] if args.key?(:client_account_conversions_value)
  @client_account_cross_sell_cost_of_goods_sold_micros = args[:client_account_cross_sell_cost_of_goods_sold_micros] if args.key?(:client_account_cross_sell_cost_of_goods_sold_micros)
  @client_account_cross_sell_gross_profit_micros = args[:client_account_cross_sell_gross_profit_micros] if args.key?(:client_account_cross_sell_gross_profit_micros)
  @client_account_cross_sell_revenue_micros = args[:client_account_cross_sell_revenue_micros] if args.key?(:client_account_cross_sell_revenue_micros)
  @client_account_cross_sell_units_sold = args[:client_account_cross_sell_units_sold] if args.key?(:client_account_cross_sell_units_sold)
  @client_account_lead_cost_of_goods_sold_micros = args[:client_account_lead_cost_of_goods_sold_micros] if args.key?(:client_account_lead_cost_of_goods_sold_micros)
  @client_account_lead_gross_profit_micros = args[:client_account_lead_gross_profit_micros] if args.key?(:client_account_lead_gross_profit_micros)
  @client_account_lead_revenue_micros = args[:client_account_lead_revenue_micros] if args.key?(:client_account_lead_revenue_micros)
  @client_account_lead_units_sold = args[:client_account_lead_units_sold] if args.key?(:client_account_lead_units_sold)
  @client_account_view_through_conversions = args[:client_account_view_through_conversions] if args.key?(:client_account_view_through_conversions)
  @content_budget_lost_impression_share = args[:content_budget_lost_impression_share] if args.key?(:content_budget_lost_impression_share)
  @content_impression_share = args[:content_impression_share] if args.key?(:content_impression_share)
  @content_rank_lost_impression_share = args[:content_rank_lost_impression_share] if args.key?(:content_rank_lost_impression_share)
  @conversion_custom_metrics = args[:conversion_custom_metrics] if args.key?(:conversion_custom_metrics)
  @conversions = args[:conversions] if args.key?(:conversions)
  @conversions_by_conversion_date = args[:conversions_by_conversion_date] if args.key?(:conversions_by_conversion_date)
  @conversions_from_interactions_rate = args[:conversions_from_interactions_rate] if args.key?(:conversions_from_interactions_rate)
  @conversions_from_interactions_value_per_interaction = args[:conversions_from_interactions_value_per_interaction] if args.key?(:conversions_from_interactions_value_per_interaction)
  @conversions_value = args[:conversions_value] if args.key?(:conversions_value)
  @conversions_value_by_conversion_date = args[:conversions_value_by_conversion_date] if args.key?(:conversions_value_by_conversion_date)
  @conversions_value_per_cost = args[:conversions_value_per_cost] if args.key?(:conversions_value_per_cost)
  @cost_micros = args[:cost_micros] if args.key?(:cost_micros)
  @cost_of_goods_sold_micros = args[:cost_of_goods_sold_micros] if args.key?(:cost_of_goods_sold_micros)
  @cost_per_all_conversions = args[:cost_per_all_conversions] if args.key?(:cost_per_all_conversions)
  @cost_per_conversion = args[:cost_per_conversion] if args.key?(:cost_per_conversion)
  @cost_per_current_model_attributed_conversion = args[:cost_per_current_model_attributed_conversion] if args.key?(:cost_per_current_model_attributed_conversion)
  @cross_device_conversions = args[:cross_device_conversions] if args.key?(:cross_device_conversions)
  @cross_device_conversions_by_conversion_date = args[:cross_device_conversions_by_conversion_date] if args.key?(:cross_device_conversions_by_conversion_date)
  @cross_device_conversions_value = args[:cross_device_conversions_value] if args.key?(:cross_device_conversions_value)
  @cross_device_conversions_value_by_conversion_date = args[:cross_device_conversions_value_by_conversion_date] if args.key?(:cross_device_conversions_value_by_conversion_date)
  @cross_sell_cost_of_goods_sold_micros = args[:cross_sell_cost_of_goods_sold_micros] if args.key?(:cross_sell_cost_of_goods_sold_micros)
  @cross_sell_gross_profit_micros = args[:cross_sell_gross_profit_micros] if args.key?(:cross_sell_gross_profit_micros)
  @cross_sell_revenue_micros = args[:cross_sell_revenue_micros] if args.key?(:cross_sell_revenue_micros)
  @cross_sell_units_sold = args[:cross_sell_units_sold] if args.key?(:cross_sell_units_sold)
  @ctr = args[:ctr] if args.key?(:ctr)
  @general_invalid_click_rate = args[:general_invalid_click_rate] if args.key?(:general_invalid_click_rate)
  @general_invalid_clicks = args[:general_invalid_clicks] if args.key?(:general_invalid_clicks)
  @gross_profit_margin = args[:gross_profit_margin] if args.key?(:gross_profit_margin)
  @gross_profit_micros = args[:gross_profit_micros] if args.key?(:gross_profit_micros)
  @historical_creative_quality_score = args[:historical_creative_quality_score] if args.key?(:historical_creative_quality_score)
  @historical_landing_page_quality_score = args[:historical_landing_page_quality_score] if args.key?(:historical_landing_page_quality_score)
  @historical_quality_score = args[:historical_quality_score] if args.key?(:historical_quality_score)
  @historical_search_predicted_ctr = args[:historical_search_predicted_ctr] if args.key?(:historical_search_predicted_ctr)
  @impressions = args[:impressions] if args.key?(:impressions)
  @interaction_event_types = args[:interaction_event_types] if args.key?(:interaction_event_types)
  @interaction_rate = args[:interaction_rate] if args.key?(:interaction_rate)
  @interactions = args[:interactions] if args.key?(:interactions)
  @invalid_click_rate = args[:invalid_click_rate] if args.key?(:invalid_click_rate)
  @invalid_clicks = args[:invalid_clicks] if args.key?(:invalid_clicks)
  @lead_cost_of_goods_sold_micros = args[:lead_cost_of_goods_sold_micros] if args.key?(:lead_cost_of_goods_sold_micros)
  @lead_gross_profit_micros = args[:lead_gross_profit_micros] if args.key?(:lead_gross_profit_micros)
  @lead_revenue_micros = args[:lead_revenue_micros] if args.key?(:lead_revenue_micros)
  @lead_units_sold = args[:lead_units_sold] if args.key?(:lead_units_sold)
  @mobile_friendly_clicks_percentage = args[:mobile_friendly_clicks_percentage] if args.key?(:mobile_friendly_clicks_percentage)
  @orders = args[:orders] if args.key?(:orders)
  @raw_event_conversion_metrics = args[:raw_event_conversion_metrics] if args.key?(:raw_event_conversion_metrics)
  @revenue_micros = args[:revenue_micros] if args.key?(:revenue_micros)
  @search_absolute_top_impression_share = args[:search_absolute_top_impression_share] if args.key?(:search_absolute_top_impression_share)
  @search_budget_lost_absolute_top_impression_share = args[:search_budget_lost_absolute_top_impression_share] if args.key?(:search_budget_lost_absolute_top_impression_share)
  @search_budget_lost_impression_share = args[:search_budget_lost_impression_share] if args.key?(:search_budget_lost_impression_share)
  @search_budget_lost_top_impression_share = args[:search_budget_lost_top_impression_share] if args.key?(:search_budget_lost_top_impression_share)
  @search_click_share = args[:search_click_share] if args.key?(:search_click_share)
  @search_exact_match_impression_share = args[:search_exact_match_impression_share] if args.key?(:search_exact_match_impression_share)
  @search_impression_share = args[:search_impression_share] if args.key?(:search_impression_share)
  @search_rank_lost_absolute_top_impression_share = args[:search_rank_lost_absolute_top_impression_share] if args.key?(:search_rank_lost_absolute_top_impression_share)
  @search_rank_lost_impression_share = args[:search_rank_lost_impression_share] if args.key?(:search_rank_lost_impression_share)
  @search_rank_lost_top_impression_share = args[:search_rank_lost_top_impression_share] if args.key?(:search_rank_lost_top_impression_share)
  @search_top_impression_share = args[:search_top_impression_share] if args.key?(:search_top_impression_share)
  @top_impression_percentage = args[:top_impression_percentage] if args.key?(:top_impression_percentage)
  @unique_users = args[:unique_users] if args.key?(:unique_users)
  @units_sold = args[:units_sold] if args.key?(:units_sold)
  @value_per_all_conversions = args[:value_per_all_conversions] if args.key?(:value_per_all_conversions)
  @value_per_all_conversions_by_conversion_date = args[:value_per_all_conversions_by_conversion_date] if args.key?(:value_per_all_conversions_by_conversion_date)
  @value_per_conversion = args[:value_per_conversion] if args.key?(:value_per_conversion)
  @value_per_conversions_by_conversion_date = args[:value_per_conversions_by_conversion_date] if args.key?(:value_per_conversions_by_conversion_date)
  @visits = args[:visits] if args.key?(:visits)
end